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Sunday, November 1, 2020

Google goes up against Amazon, Apple with Nexus tablet

Google Inc will sell its first tablet from mid-July for US$199 (RM600), hoping to replicate its smartphone success in a hotly contested market now dominated by Amazon.com Inc’s Kindle Fire and Apple Inc’s iPad.

By taking a greater role in the tablet market, Google hopes to ensure that its various online services remain front-and-centre to consumers amid a changing technology landscape in which tablets by Apple and Amazon are increasingly becoming gateways to the Web and web-based content such as movies and music.

Google’s maiden entry in the tablet market, which will also see the advent of Microsoft Corp’s Surface this year, could also help accelerate development of tablet-specific applications for its Android operating software – a key factor that has helped popularise Apple’s iPad, analysts say.

The “Nexus 7” tablet, built by and co-branded with Taiwan’s Asus, was one of several gadgets unveiled at its annual developers’ conference on Wednesday, as the Internet search and advertising leader dips its toe into the intensively competitive consumer arena.

The announcement of the new tablet comes a month after Google acquired its own hardware-making capabilities with the US$12.5bil (RM37.5bil) acquisition of smartphone maker Motorola Mobility. But Motorola, which Google has said it will run as a separate business, was absent from most the new products and services showcased at the event.


Google co-founder Sergey Brin demonstrated Google Glass, a futuristic-looking eye-glass-computer that can live-stream events, record, and perform computing tasks. The device will be available to US-based developers early next year for US$1,500 (RM4,500).

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